Teenagers usually experience an exciting spurt of growth, energy and “can do” attitude.
When this growth slows down, companies can get distressed and suffer from depression, lack of direction and focus.
Common ailments include:
Asthma
Treatment:
Don’t cut off your oxygen: Keep marketing.
Re-focus on more effective marketing rather than stopping altogether
Check your dosage: implement tools so you can measure (and follow up) response to every campaign to assess ROI
Look for breathing aids: implement quick, easy marketing “wins”
Acne
Treatment:
How bad is it? Survey your customers to see how they “see” your company from the outside, pimples and all.
Keep it clean: Ensure all points of contact with customers are clear and consistent and represent
who you are
Improve your appearance: brand presentation is critical to prospects deciding to do business with you. How good is yours?
