Adulthood is often epitomised by diseases which take a long time to develop, whose impact can be more severe and cures more complex. Typically adults are more inflexible and less open to new initiatives, challenges and opinions.

Treatment:

Lose weight: throw out old designs and marketing that are not working for you

Be flexible: respond to change, don’t ignore it (your market, your competitors, your customers)

Get active: external “instructors” can help your marketing and sales teams with new exercises that stretch them

Move around: Re-assess market penetration and customer experiences – are you still offering what they really want?

Take supplements: “oil” your creaking joints with some fresh marketing ideas

Treatment:

Reduce short-sightedness: develop marketing strategies that consider the short, medium and long term

Remove cataracts: external experts can provide objectivity and insight that can re-define how you look and operate in the future