Marketing in young companies is energetic and exciting. However they often have immature defences, infrastructures, funding and experience to cope with changes in the economic climate and fluctuations in sales.
They sometimes believe they are indestructible and are loathe to seek external help, making them prone to high rates of infant mortality.
Common ailments include:
Whooping cough
Treatment:
Reduce coughing: organise a strategic brand and market review to identify what may be constricting your business
Step out into the fresh air: bring in new creative design ideas (business oxygen!) from outside
Take small, controlled breaths: Develop multiple, easily managed marketing campaigns, not unwieldy and expensive ones
Teething
Treatment:
Minimise bleeding: Ensure that money is spent only in essential areas that grow the business. Get advice on the best use of marketing budgets
Embrace change: Use proven, best practice knowledge and marketing techniques so you don’t learn the painful, expensive way!
